First thing's first -- required reading (OK, there's no test but this article is incredible: is that incentive enough?).
Now I have to admit that I've always liked the concept of a public consciousness. There's an uplifting quality to the idea that we are connected to our fellow human beings, whether or not that is actually the case. I guess it's no surprise then that I latched onto this article when I first read it. Specifically, this is amazing:
Fowler told me their work had inspired him to lose five pounds and to listen to upbeat music before he arrives home from work so he will be in a good mood when he greets his family. “I try to get myself in a mental space where I’ll be happy,” he says. “Because I know that I’m not just having an impact on my son, I’m potentially having an impact on my son’s best friend’s mother.”I actually made a conscious effort a couple years ago to improve the mood of the music I listen to on a regular basis. I'll still listen to Bittersweet Symphony every once in a while (perhaps only when I'm watching the England National Team play...), but I figured I'd be a happier person to be around if I wasn't constantly subjecting myself to depressing music.
On top of that it is incredible to me that my mood might affect a friend of a friend (and vice versa) while skipping my friend altogether. The implications for creative but pointed marketing are pretty ridiculous; actually this marketing scheme seems like it will be quite hard to implement on the face of it, but leave it to some creative genius to figure it out and have us all buying those Magic Bullet blenders. All of sudden, the fact that I abhor watching ads and avoid it at all cost, makes no difference since others around me are watching ads for me and influencing my behavior as a result.
Finally the idea that our place in this vast, interconnected network might be determined by our genes strikes me as another argument for nature over nurture. Does it all come back to genetics in the end? How should I feel about that? Overall I think I was dealt a pretty good hand, and I do feel lucky in many aspects of my life. I'd be interested to find out where I landed on the grand social network though.
Well, that's all I've got for now. Until next time, stay positive! My happiness may depend on it.


